In article reviewed and analyzed the negative changes in socio-cultural environment of Hutsulshchina and Kashubs – most vividly expressed by ethnographic groups in Ukraine and Poland, resulting from tourism development. Tourism activities should be conducted on the principles of ecotourism.

Key words: socio-cultural environment, the impact of tourism, Hutsulshchyna, Kashubs, ecotourism.

[download=https://collectedpapers.com.ua/wp-content/uploads/2013/12/519_520_038_Chaplinskii_.pdf]